Market & Product Strategy
Know exactly who you sell to and why they buy.
- Market research and sizing
- Ideal customer profile and buyer personas
- Customer interviews and product-market fit signals
GTM & Growth Advisor
I build the commercial engine behind growing B2B companies.
Product, marketing, sales and partnerships usually run as four separate efforts. I connect them into one go-to-market system, find the link that limits your growth, and fix it first.
10+ yrssales, marketing & BD
2business exits
2markets: Tunisia & UAE
The Constraint Chain
Your growth moves at the speed of its weakest link.
Revenue passes through five links. Improving any link except the constrained one changes very little. Tap a link to see what happens when it becomes the bottleneck.
What you see
What I fix
Services
Four disciplines, working as one go-to-market.
For B2B startups and growing companies that need to launch, enter a new market, or restart stalled growth.
Marketing, Positioning & Pricing
A message buyers understand and a price that captures value.
- Positioning and messaging
- Pricing and packaging
- B2B demand generation and launch plans
Sales Systems & Outbound
A repeatable way to create and close pipeline.
- Sales process, playbooks and discovery
- AI-assisted outbound and CRM setup
- Negotiation and deal coaching
Partnerships & Business Development
Growth through other people's customers and networks.
- Referral, reseller and technology partnerships
- Partner programmes and economics
- New opportunities and strategic relationships
How I work
From diagnosis to a growth engine your team can run.
01Weeks 1–2
Diagnose
Map your funnel and numbers, interview customers, and find the constraint.
02Weeks 2–3
Design
Set the ICP, positioning, pricing and channel plan around that constraint.
03Weeks 3–6
Build
Launch the playbooks, outbound, content and partner motions with your team.
04Ongoing
Scale
Track the metrics that matter, then move to the next constraint.
Work with me
Three ways to start.
GTM Diagnostic
A clear view of where growth is stuck and what to fix first.
- Funnel and metrics audit
- Constraint report
- 90-day priority plan
GTM Sprint
One focused build: a launch, a new market, or a sales engine.
- Diagnostic included
- Strategy plus hands-on execution
- Playbooks your team keeps
Fractional Growth Advisor
Senior GTM leadership without a full-time hire.
- Weekly working sessions
- Pipeline and metric reviews
- Hiring and partner support
Who I work with
Teams ready to grow on purpose.
B2B startupsFounder-led sales that needs to become a repeatable system.
Growing companiesTeams whose growth has slowed and need to find out why.
Product launchesNew products or services that need a go-to-market plan.
New-market entryCompanies expanding into a new region, including the GCC and MENA.
About
An operator who has built, sold and exited.
I've spent more than 10 years in sales, marketing and business development across Tunisia and the UAE. In Tunisia I built several businesses from the ground up and took two of them to exit.
In Dubai I moved into high-ticket real estate, closing deals, building broker networks and running digital campaigns. I also co-founded Luyuk, a niche luxury fragrance brand. Each venture taught me the same lesson: growth depends on product, marketing, sales and partnerships pulling in one direction.
Today I help B2B companies build that engine on purpose, using the Constraint Chain to fix one bottleneck at a time.
- TunisiaBuilt businesses · 2 exits
- DubaiHigh-ticket sales & BD
- LuyukCo-founder
- TodayGTM & growth advisory
SalesBusiness developmentPositioningPricingOutboundPartnershipsMarket researchMeta & LinkedIn ads
Contact
Tell me where growth feels stuck.
Share a few lines and I'll reply with whether a diagnostic makes sense, usually within two working days.
LinkedInlinkedin.com/in/saifeddine-omri
Based inDubai · working globally